New ways to drive traffic to your site

ways to drive traffic to your site

1 - Add "share bars/buttons" To Your Site
You've seen them before. Almost every successful blogger I know uses them.
Share bars and share buttons are simply buttons, links, or images that allow your users to share the
articles/videos/content you post on your websites and blogs.
Now, you can go two ways with this. First, if the sharing site is popular (like twitter, google+,
facebook, etc.), you can usually find some sort of sharing button specifically for each site you want
your content shared with.
This works well because you have control over the specific sites, but works not so well because of all
the different HTML code you have to put together to get all the buttons to show up.
You can also go another route, and that is downloading/installing a plug-in to your site or blog that
has a full array of sharing buttons from dozens of sites of your choosing. Of course, this can be done
with a couple clicks if you are using WordPress as your blog platform and/or content management
system.
Just download a popular sharing button plug-in, install it into your WordPress blog, edit some
settings on what buttons to show, where to show the buttons, and other options like color and font
choices, and then enable the plug-in.
Now when you upload an article, post, page, video, podcast, ANYTHING to your blog, there are now
many options for you and your visitors to share your content with others.
The types of buttons and websites you want to share to will vary on the different niches for your
blogs. You may want to share your articles on one blog with stumbleupon and digg, while you want to
share a comedy blog with facebook and twitter only.
Don't go crazy with these buttons. If you have too many (I've seen some websites with 30 - 40 buttons
on every page), you risk having people skip over your buttons all together. Make things easy on
your audience. Add the buttons to your few favorite sites (make sure they are heavily visited by the
people who view your site or blog), put them on all of your pages and posts, and watch the sharing
happen!
2 - "Give away" Valuable Content
There are a few different ways of giving away free content that I'll mention in this book, but for now,
we're talking about giving stuff away to your website visitors.
People love free stuff. Even more, people love free stuff that SHOULD be worth a lot of money!
Do you make beats? Give some away in a special download package! Do you write about technology?
Write a tutorial guide! Blog about gardening? Write a short gardening report/book!
Then, post it on your site for FREE.
From here, you can now share your free content EVERYWHERE you can. Twitter, facebook,
youtube, freebie sites, and more - you can use all of the strategies in this book to generate traffic to
your freebie.
Also, make sure you allow people to share your content with anyone. Tell them to share it with
friends, their list, facebook friends, etc.
Here's The Golden Rule: ALWAYS make sure you add a lot of value, and mention your website in
your free content. Don't go overboard with self-promotion. Just mention it at the beginning and end
of the content (and maybe somewhere in the middle). The more people that find your info valuable,
the more sharing, which gives you tons of valuable traffic.
3 - Use the "Tell A Friend" / "Email A Friend"
Script
Again, if you have a WordPress blog, there are hundreds of plug-ins that place a button on all your
posts that allow people to click it and immediately send the link of that post to a friend via email.
This works great for many reasons.
First, people who want to save a post for later reading can send the link to the post directly to
themselves to view later!
Next, people who think their friend, family member, or online buddy will like the post, will send it
their way.
This creates a viral effect, where the possibilities are endless. Add a nice CTA (call to action) near the
email button, and tell your visitors to share this with friends.
Sometimes you can find "email a friend" features within share buttons / share bar plug-ins. Look
around, find one you like (and one that works and is easy to use), and add it to your blog - let your
visitors do the work for you. Then, when new visitors come in to your site, these "new guys" will do
the same thing.
4 - Send Articles To People With Email Lists
Every successful blogger and web site owner has an email list.
And, if you've been on as many lists as I've been on in the past, you know that most of them have
trouble providing amazing content to their email list subscribers, and instead bombard them with the
"next cool product to buy".
It's becoming more and more evident that email lists only work when you provide your subscribers
with valuable content.
So, instead of having these email list owners search for great content to send to their list, you will
send your content to them.
Of course you need to make sure your content brings tons of value, and relates to the email list(s) you
will contact. It also has to be either interesting, shocking, mind-blowing, super-helpful. You get the
idea.
Once you produce some valuable content on your site, send it to a few dozen people who have email
lists. Express to them that you think this content can bring extra value to their subscribers, and also
tell them that you aren't selling anything in your post (you are just looking for good traffic for now,
not buyers).
The more email list holders/owners you send your content to, the greater the chance you have at one
of them sending it to a list of 1,000, or 10,000, heck I've had a girl that had a list of 50,000 people that
she sent one of my articles to.
5 - Viral PDF Files Submission
This is one of the greatest viral strategies online, however only if done correctly.
Here's how it works (it's really simple, so I'm just going to go through the step by step system with
you):
1. Write an amazing, breakthrough, completely valuable book, report, guide, or piece of content
that can be made into a PDF document.
2. Add your website link to the PDF, either at the top, the bottom, or both. You can also mention
your website if needed somewhere in the book, and provide a link there as well.
3. Create the PDF document, PROTECT it (it's easy, just search how to protect your PDF so no one
else can edit it/re-brand it), and test to make sure the links work correctly.
4. Finally, you post your PDF everywhere you can, and encourage others to send it to their friends.
You can write at the very beginning of the PDF document/book "This ebook is free courtesy of
mywebsitehere.com, send it and share it with anyone you want!".
The key to making this work is sending it to a lot of people, and then enticing them to send it to
others. The more people that see it, the better chance you have at getting continued visitors to your
website (or wherever you want to link to from your PDF).
Here's some tips on where to start when sending and sharing your PDF:
Upload the PDF to your web hosting server. You could use FTP (file transfer protocol), or the
file manager that comes with your hosting. If you need help, just ask your host's support team (if
your hosting service doesn't have 24/7 support, leave them now).
Get the link for your PDF (should look something like "http://website.com/pdfdoc.pdf"), you will
use this link and post it everywhere.
Post the link on your blog, on your website, send it to your email list, post it on facebook, post it
on twitter, post it to freebie sites, use other traffic sources from this book to get traffic to your
PDF download.
Post your PDF to file sharing, file hosting, free file type sites. The more you post to, the bigger
chance of making each seed file go viral.
Create 10 PDFs (all 5 - 20 pages each), upload them to your website, share the link everywhere you
can, entice others to share it as well, and post it to many file sharing sites.
The more PDFs, the more you share it, the better the content, the greater your success.
6 - RSS Feed Aggregation and Submission
This strategy is mainly for blogs, but even if you don't have a blog, you should listen up.
RSS means "really simple syndication", and is used to publish frequently updated blog posts (that's
just my simple definition).
Basically, you use an RSS feed button on your blog, and your visitors are able to subscribe to your
RSS feed. Then, every time you add a new post to your blog, the visitor's "feed reader" will update
with the new post, and they will be able to read it.
Most people at least know that much about RSS feeds, now on to some juicy stuff:
There are THOUSANDS of websites/services out there that ping, share, and publicize your RSS feed
for your website. Think of it like submitting your website to a directory, but instead it's an RSS feed
that consistently updates.
The trick is, send your RSS feed link (usually something like "http://mywebsite.com/feed") to
hundreds of feed aggregators and feed submitters. Most of these services are free. Once you submit
your RSS link, the more you post, and the more valuable your content, the more readers (and
subscribers/visitors/buyers) you can potentially have.
7 - Correctly Re-direct Your 404 Error Page
Okay, there are dozens of work-arounds to doing this, I'm going to share the one that MOST people
will be able to implement (and if you find it's still too difficult, do a quick search and find the way you
like most).
You may or may not know what a 404 error page is. Basically, when someone types in your main
URL correctly (mywebsite.com) but the characters to the right of the main URL don't lead you to any
specific page on your site (mywebsite.com/missspelled-page-thatduznt-exist), they are led to your
404 error page.
So for all your broken links (could be your fault or others), they will see something like "404 error,
not found, the requested URL was not found on this server".
Most people who see this page hit the "back" button, and you lose that visitor completely!
So, you can EDIT your 404 error page, so that a custom page comes up (maybe with links to your
email list, an opt-in form, or link to the homepage), OR you can set it so that it redirects straight to
your homepage!
Here's how to do it:
First, ask your hosting company, "What is the easiest way to edit my 404 error page?". Some hosting
companies can do the entire thing for you, but ALL will at least tell you how it is done.
If your hosting company can set this up for you, let them do it for you!
However, if you must do it on your own, get all the help you can from your hosting company.
Depending on how your servers are set up by your host, you may need to access the .htaccess file,
and/or the 404.html file (or 404.php, whichever is easier for your host).
I can't possibly tell you all the different work-arounds to this, it's different for everyone. What I can
tell you is why this helps - When you re-direct your 404 error page to your home page (or some
other page), anyone who wants to get to your site, but went through an expired or broken link, or
didn't type in the name of the extended URL correctly, will get to your homepage, or any other page
you specify, instead of seeing the same error page they've seen a million times before.
Then, instead of your visitors leaving when they see this page, they will see your homepage, and
continue navigating your website or blog.
If this is too difficult, you can revisit this later. 404 error page redirecting isn't the biggest
traffic generator, anyway.
8 - Comment on Popular Blogs
This strategy is great, as long as you continue to implement it every day (or at least every week).
Commenting on blogs does 2 AMAZING things for your website:
# 1: It brings new human visitors from these blogs to your website directly (assuming you comment
on blogs that allow your name to be linked to your website).
#2: If the links are "dofollow" (just do a search for "blogs:dofollow"), your site that you link to will
begin to rise in popularity, and will show up more in the search engines, giving you even more
visitors.
But again, most people hear about this, then they go comment on 20 random blog posts, and within a
few hours, they see no results, and believe it just "doesn't work".
The more effort you put into this, the great the success (like anything). Let me give you a few tips on
how to implement this strategy to the fullest:
Always write long, valuable comments. These go a long way, and more people notice them.
Always try to add to the content you are commenting on, give more knowledge on the topic.
Never directly promote your website. Just link to it with your name (almost all blogs allow this).
Then when someone finds your comment really inspiring or helpful, they'll click your name to
find out more about you!
Comment on HIGH PageRanked blogs. You don't have to look at the "Google PR" directly, just
make sure you are commenting on blogs that are popular and that many others comment on.
As long as you continue to write long, valuable comments, you should write up to 50 - 100
comments a day. The more you get your little blurbs of knowledge and helpfulness (and links!)
out there, the more visitors you will have.
Golden Rule: Don't just do this once. Keep up your blog commenting every single day, and you'll
see your visitors build consistently.
9 - Guest Post On Other Blogs
Guest posting can be a little time consuming, but it really does work wonders.
If you are able to write great, valuable content, most blogs (unless they already have a team of hired
writers) will be HAPPY to post your articles to their website.
Here's how guest posting works:
First, make a list of blogs related to your blog or site, especially if you already know they accept
guest post submissions. You can also find lots of "guest post enabled blog" directories/search
engines, where blog owners are looking for your content.
Next, do some research on what type of articles are posted on these blogs. You don't want to copy
their writing style exactly, but by having similar views, similar writing styles, and similar layouts
makes it much easier for these bloggers to accept your submissions. Write a few articles, I'd say have
a good list of 5 or 10.
Now this is the part that is a little time consuming...
You obviously can't send the same article to 10 or 20 blogs, because you would soon be labeled a
scammer, as it's looked down upon to have duplicate content on your blog.
This is why it's good to write 10 or 20 articles over the course of a few hours (keep each article on
one topic only), and send each one to ONLY ONE specific blogger.
Here's how to speed up the process:
- Express to the person you send your article to that you would love for them to post it on their site,
and all you need in return is a link to your website at the bottom of the post.
- Put a time limit on a response! Now, you don't need to put a time limit on when they need to post the
article, but you want to let them know you need a response within a few days, so you at least let you
know they are going to post it.
This way, if you don't get a response within your set time limit, you can then try sending that article to
another blog author.
10 - Invite Others To Guest Post On Your Blog
You got it, guest posting works to your advantage both ways.
By inviting others to guest post on your blog, you have three direct advantages:
1. There's no true work on your end. You may have to choose a title and add a picture, but all the
content is already there! Once you get a submission, choose whether or not it fits on your
blog/website, post it, and you're done! This process can take as little as 5 minutes.
2. More content = More visitors. Besides not having to do any work, you'll get plenty of visitors
from search engines (and other traffic sources). Just use the promotion tactics from this book
for these blog posts - isn't it great getting visitors for work you didn't do?
3. The author of the post may link to the article. Usually when someone is guest posting on
someone else's blog, once it is published and live, they want to tell everyone they know about it!
This works great for you, because the more guest posts you have, the greater the chance at
thousands (and more) of people visiting your blog. Sometimes you'll get bloggers, authors, info
product creators, and writers emailing their entire list of thousands, and sharing the article
everywhere they can.
Here's how to get people to post on your blog:
First, set up a page on your site/blog, and call it something like "Guest Posting", "Guest Bloggers",
"Write For This Blog", "Bloggers Needed" - or something like that.
On this page, tell people that you are giving them the opportunity to write for your blog as a guest
blogger. Don't say "please write for my blog", instead say "I'm allowing you to write for my blog".
Give them clear specifications as to what type of posts you will accept. Make sure they understand
completely what you expect, otherwise you'll get hundreds of worthless posts that you would never
post to your blog (and therefore wastes time).
Finally, make a new email address specifically for article submissions. Post the email address to this
page, or better yet, make a "contact form" that allows file uploads/sending.
One more thing: Make sure you express that you are going to give them credit for each article
submitted, and can provide a link to their website/blog/twitter/etc. at the bottom of the post (or in the
author resource box if you have one set up).
Go ahead, take the 1 hour (or less) to set this page up, and check your new email every few days, or
whenever you want. You'll soon have lots of submissions rolling in, especially if you use a lot of the
other tactics in this book to generate traffic to your guest post page.next post

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